Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.
In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer? For now, content is king, but is there a new contender to the throne: data?
Often, Wordpress site owners or businesses focus more on content promotion than content creation. Considering many individuals judge the success of a marketing campaign based on the number of clicks, likes, shares, and views their content pieces garner, the practice of prioritizing promotion over substance is understandable.