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The dynamics of digital marketing are ever-changing, and social media is not left behind. As a marketer, you’ll need to keep an eye on the trends like Facebook Live, AI-driven customer service, social TV and vertical videos, visuals, ephemeral content changing organic reach and so on to ensure you stay abreast.
In addition to that, here are some tips for your social media management in 2019:
Quality is key
It’s one thing to have a consistent flow of announcements and content and another to deliver quality to your fans and prospects. As a businessperson who is keen on growing your business is 2019, you should focus on driving content that is good enough for people to want to retweet, re-share or pass on to their friends and colleagues. If you think about it, what are the chances that you will interact with a poorly written post that’s shared on social media? Additionally, try creating content that will last, not disappear after trending for a week.
It’s true that quality is vital, but quantity is also critical. The reality is there is so much content out there, and others will quickly override yours. This is particularly true for Twitter. A recent observation by Wordstream revealed that engagement rate went up by 46% each week after posting 30+ tweets than the previous week and that the 30 extra tweets helped them direct 30% more leads to their site with 60% more link clicks than the week prior. The trick is to be consistent with your posts. Try re-posting your new content a number of times – but be careful not to be spammy.
Plan budget as per the performance of the platform
In the business world, time is of the essence; you should plan it well if you are to succeed on social media. Strategize well when it comes to money and time. A good idea would be to allocate your resources based on what each platform gives you. If Facebook gives you the highest ROI, invest more on Facebook, and if it’s LinkedIn, do the same.
Let your posting schedule be data-driven
There is no one-size-fits-all strategy when it comes to posting your content on social media because audiences vary. If you are ignoring posting, or are sticking to the recommended time slots, it’s likely that you’re missing out. Instead, you might want to use data to determine how and when you post. Try experimenting with different time zones to identify which one works for you.
Stick to the basics
Be strategic with your hashtags, and don’t forget to @mention those that matter on each post. Not committing to these basics can leave a gap in your steady stream or engagement of traffic. And if you come up with a branded hashtag, go for something that is easy to spell or say – and something that catches the eye or easy to memorize.
Interact and network
The goal of social media marketing is to reach out to prospects and grow your network. Posting good content alone won’t cut it. So, go out of your comfort zone and initiate conversations. Talk to prospects and network with your peers. The number of opportunities out there’ll surprise you. Most importantly, you may also find other ways to boost your brand name.
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