The dynamics of digital marketing are ever-changing, and social media is not left behind. As a marketer, you’ll need to keep an eye on the trends like Facebook Live, AI-driven customer service, social TV and vertical videos, visuals, ephemeral content changing organic reach and so on to ensure you stay abreast.
I love tools and I have a pretty solid collection of them that I am using daily. In this article I share my most recent SEO software that’s really useful.
All-in-One Marketing Dashboard Tools
There are a few comprehensive SEO suites that report on anything under the sun, from on-page issues to rankings and backlinks.
Although I use SEMRush, there are a few other nice ones which may be of interest, depending on your application.
|Features||Ranking analysis, keyword research, on-page audit, position monitoring, SERP analysis, competitive analysis, backlink research|
They all have free trials, so you can check each of them before you decide which one you like best.
Here are some of the main features of each platform.
Ahrefs: Advanced Keyword Research and Analysis
Ahrefs most powerful feature is their Keyword Explorer. Not only will it extend your keyword and calculate keyword difficulty (i.e. how high the organic competition is), it will also suggest related keywords. This helps a ton in finding alternative, less competitive keywords to focus on:
Semrush: Multi-Feature Position Tracking
Semrush is the primary SEO dashboard I use. They have a ton of historical data and their tools are excellent. My favorite one is their ranking position tracker. Its pretty cool that you can track positions inside “Featured Snippets” and “People Also Ask” sections:
Serpstat: Keyword Clustering
Serpstat‘s Clustering feature is one of its kind. It helps you organize your keyword lists by relevancy, make sense of thousands of queries, understand your niche better and optimize for several keywords at a time. It’s a must-use feature for every topic research because it shows you how you can optimize one page for several queries.
Spyfu: Indepth Position History
Spyfu is one of the oldest all-in-one marketing dashboards out there. Initially focusing on PPC tracking, the tool has successfully expanded into organic SEO. Prbably the best feature is their organic history feature visualizing which pages were ranking for a given query throughout the years:
Social Media Promotion Tools
A tool that I only recently discovered for social media promotion is Viral Content Bee,
Like as many VCB-driven updates on Linkedin, Pinterest and Tumblr
This way Viral Content Bee builds both traffic and social media interactions in the best and most useful way.
Content Marketing Tools
There are lots of tools I am using for inspiration and topic research, including Google of course. Here are two of those tools I am using on a daily basis:
TextOptimizer: Content Optimization and Research
TextOptimizer is the semantic search tool that extracts related topics and entities from Google’s SERPs and lets you better research and optimize your content. It directs and empowers your writing and helps you structure your content in a most efficient way too. You can check my detailed review of Text Optimizer here.
Buzzsumo: Competition Research, Influencer Marketing, Content Inspiration
Buzzsumo is another tool that can be used in so many ways and improve so many processes.
Probably the best features inside Buzzsumo are:
- “Content alerts” sending you emails whenever anyone mentions your keyword (e.g. your brand name in-content)
- Content Analyzer allowing you to see (recently) popular content around any keyword
- Question Analyzer allowing you to see questions around any keywords that are being asked in the discussion boards (including Reddit, Quora and Amazon Q&A)
- Backlink Analyzer allowing you to see people behind backlinks (there’s really no alternative to that!). You can also filter backlinks by date which gives you a solid list of bloggers to reach out to:
Backlink Analyser Tool
Neil Patels new backlink tool is pretty good and a welcome addition to the web stars armoury, and you can get some great insights for your site using it, at https://neilpatel.com/backlinks/
It’l give you a good insight in to your sites backlinks and what you can do to improve them.
So that’s a round up of some of the better marketing tools available today, its pretty certain that you’ll find some of them useful, don’t forget to get your copy of my favorite, SEMRush!
If you enjoyed this post, why not check out this article on SEO Link Building!